Susan Malfa is a senior media and marketing executive. Her strategic approach to sales leadership is informed by marketplace and data analysis. Her expertise spans media sales in television, digital, branded entertainment and marketing partnerships. Her leadership style fosters engaged, high producing sales organizations with a focus on value creation for all stakeholders in the business ecosystem.
Susan Malfa is EVP National Advertising Sales and Marketing for Estrella TV LBI's Spanish language broadcast network, website and content opportunities serving the Millennial(Modern)Hispanic audience.
Susan most recently was SVP at NBCUniversal Lifestyle Group overseeing Bravo, Oxygen, Style, Sprout Media and Women at NBCU. Susan brings a strategic approach selling target audiences across all video screens informed by audience insights, providing relevant marketing solutions for advertisers. Her innovative thinking resulted in game-changing sales concepts including spearheading Women at NBCU, a cross-portfolio sales and marketing initiative which unlocked incremental value with clients including General Mills, Pepsi and American Express.
Prior to joining NBCU, Malfa was SVP of Ad Sales at Court TV Network, where she brought ROI effectiveness metrics to agency partners. She spent 10 years at Comedy Central. Earlier in her career, she worked at Travel Channel, Food Network, and in advertising agency account management.
Malfa is a board member of Partnership with Children, a member of Advertising Women of New York and Step up for Women. She holds a graduate certificate in Strategy and Leadership from NYU and undergraduate BA from Queens College in art with an economics minor. Malfa lives in New York City with her husband and daughter.