Samantha Bloom returned to Oxygen as Vice President, Consumer and Trade Marketing in April, 2014. She is responsible for the strategic development and execution of all marketing initiatives, helping to grow Oxygen's position as the TV network for young women. Until 2011, she was Director, Consumer Marketing at Oxygen, where she developed advertising campaigns and brand building initiatives to support original programming. Prior to her return to the network, she was Senior Account Director at LeadDog Marketing Group, a full-service, integrated marketing agency where she led marketing campaigns and events for clients such as Discovery Communications, IFC and Campbell Soup Company.She has also held positions at TV Guide Network, Court TV and Grey Advertising. She holds a degree from Smith College and lives in Brooklyn, NY with her husband and daughter.
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