Dish Networks and Sling TV
Session - The Broad Range of Media Careers in Content, Business and Technology
Melisa Ordonez oversees the acquisition and renewal of programming rights for local broadcast channels, various cable channels, public interest channels, and pay for carriage channels on both DISH and Sling TV. She oversees the negotiations for programming agreements for more than 3,000 local stations and several cable and digital channels.
Melisa joined DISH’s Programming organization in 2007. She was instrumental in the company’s move to become the first U.S. pay-TV provider offering local channels in all 210 television markets. The initiative gave DISH customers across the nation access to their local news, weather and sports and required the launch of more than 800 local channels not previously available on the platform. She was also instrumental in securing the programming rights for various channels throughout the country for Sling TV. In doing so, DISH was able to launch Sling TV, an over the top streaming service, at a comitative price, far before its competitors.