Session - Behind the Scenes with Key Players Who Are Creating Diverse Content Experiences
Rachel is responsible for leading all conversations with both existing and prospective content licensing partnerships. She works closely with Sales to drive sponsor integrations into any iHeartRadio televised broadcast and on-air integrations, in addition to ensuring all iHeartMedia’s Entertainment Enterprises initiatives throuhgout TV and digital streams are properly marketed and promoted across iHeartMedia’s network of owned and operated assets.
Rachel has spent her career driving innovation across a diverse group of brands including P&G, Sprint, and Microsoft. Most recently, she worked at American Express on their global media team. She worked on both US and Global initiatives, where she produced award-winning content for their pre-paid card (SERVE) and launched a loyalty coalition in the US (Plenti). Rachel ran the American Express TV channel (AMEX NOW), where she secured and created content, as well as defined new ways to measure success in the emerging TV space. She is a digital expert, recognized as driving industry-wide change on the technology issue of Viewability & Brand Safety. Prior to American Express, Rachel worked at Buddy Media, one of the largest technology acquisitions in NYC; Mediavest, and Mindshare.
Rachel also stays active within the Media and Entertainment industry and been a featured speaker at several conferences, including PromaxBDA, MIPTV, Variety, Next TV, Chief Digital Officer 2014, Integral Ad Science 2015 and 212 Interactive Ad Club of NY. Outside of her day job, Rachel and her husband Zack run a networking blog and event called SixDegreesofZR aimed to connect industry experts on a myriad of topics.