Scripps Networks Interactive
Session - Digital Rock Stars: Fearless, Focuses, and Food!
Michael Smith has been with Scripps Networks since 1998 and currently works companywide to develop new lifestyle digital video business opportunities that will help Scripps Networks expand its reach to new audiences via over-the-top (OTT) and direct-to-consumer distribution models.
Earlier, Smith worked as SVP, GM Cooking Channel, a network he helped create and launch in 2010. He oversaw programming, marketing, and brand strategy for the network. Under his leadership audience ratings and revenue doubled and distribution grew 25%, and the channel received multiple Emmy nominations and won multiple NAMIC Vision and CableFax Awards.
Before Cooking Channel, Smith was Senior Vice President of Marketing, Creative and Brand Strategy for Food Network where he oversaw Food Network Kitchens and brand extensions for Food Network including publishing, consumer products, and restaurants. He also served as its Senior Vice President of Marketing and Creative, and in Vice President roles for both On-air Strategy and Creative.
Prior to Scripps, Smith worked for Disney/ABC Cable Networks in a variety of sales, marketing and programming roles, both domestically and in Asia, and eventually rose to executive director of on-air promotion for Disney Channel. He also worked for the CBS Television Network in affiliate relations, and began his career as an account executive at Young & Rubicam in 1986.
Smith’s talents and influence have been widely recognized. He’s been named a NAMIC Luminary, one of SAVOY magazine’s “100 Most influential Blacks in Corporate America,” and one of CableFAX’s “Top 75 Most Influential Minorities in Cable.” He serves on the boards of Food Bank for New York and the International Radio and Television Society. He is mentor in career development programs for NAMIC, PROMAX, and the Emma Bowen Foundation.
Smith earned his MBA in 1986 from the University of California at Berkeley’s Haas School of Business, and received his bachelor’s degree in science, technology and society from Stanford University in 1984.
A native of Red Deer, Alberta, Canada, Smith grew up in Jamaica, West Indies before moving to the United States.