Session - Behind the Scenes with Key Players Who Are Creating Diverse Content Experiences
As Head of Distribution and Partnerships for DEFY Media, home to top digital brands that create regularly scheduled and award-winning programming for Millennial and Gen Z audiences, Thao Hoang leads content licensing, partnership and international efforts for SMOSH, Clevver, Screen Junkies and AWEme. These brands have forged deep connections with an audience of more than 110MM YouTube and social media followers combined, with content that can be seen across more than twenty steaming video platforms and TV networks.
Prior to DEFY, Thao was Vice President of Content Distribution at Viacom Media Networks, where she negotiated distribution agreements on behalf of Viacom's cable networks such as MTV, Nickelodeon, BET, Spike and Comedy Central. Thao also held various strategy positions at Viacom, NBC Universal and Primedia. She began her career as an investment banker with DLJ and Credit Suisse focusing on Media & Telecom and was an analyst for a Southeast-Asian private equity fund.
Thao is an accomplished sales and business development professional with deep understanding of the media landscape, consumer and distributor needs, emerging technologies and business models. She has a demonstrated ability to source and execute strategic partnerships and distribution deals in the digital and traditional media space.
Thao received her M.B.A. from Harvard Business School and her B.A. from the University of Texas at Austin. She lives in New York City with her husband and their two daughters.