Session - The Social Influencer Revolution and the Opportunities it Presents
Alexa Mehraban is a born and raised New Yorker, a professional eater and the founder of @EatingNYC, a food-focused brand that covers restaurants, travel, fitness and luxury lifestyle around the world.
Founded in 2014, @EatingNYC has quickly become one of the most influential digital brands in New York, boasting over 275,000 followers on Instagram alone. Currently, Alexa works with F&B brands, tourism boards and local eateries on a consulting basis. She also recently launched her first apparel line.
Previously, Alexa worked as the Social Media Manager at marketing firm Bullfrog + Baum and as the Associate Director of Marketing and Communications at Tacombi Restaurants. Her unique position as both a hospitality professional and as an influencer sets her apart and her keen understanding of the industry has been essential to her success when working with brands across different sectors.
Alexa was listed as one of the Top 30 People in Food by AdWeek in 2016 and has been featured by CNN, Wall Street Journal, CBS News and Zagat, amongst others.