One Day Immersion
in Media, Entertainment, & Technology

also known as ...

For an entire, intensive day, One Day Immersion (also known as ODI) pulls back the curtain and shows college students, graduate level candidates and recent graduates how to go from the classroom to the boardroom. Corporate partners engage with new leaders and executives share their industry expertise.

This unfettered interaction and shared learning between corporate partners, students, and top media executives creates an explosion of unlimited possibilities, making One Day Immersion a must attend event for the media, entertainment, and technology industry.

Mark Your Calendars for 2018
Atlanta

Tuesday, October 23, 2018

New York

Friday, November 2, 2018

“One Day Immersion is an important signal to students and employers that we are serious about preparing students for the media business and beyond.”
neil braun
– Neil Braun
Dean, Lubin School of Business, Pace University
Former President, NBC Television Network
Former CEO of Viacom Entertainment

Emily Bona-Cohen
Emily Bona-Cohen
Consumer and Product Insights Manager
HBO

Session - Research Insights & Analytics: What Kind of Research Hats Can You Wear?
Emily works closely with the digital product and marketing teams at HBO, utilizing qualitative and quantitative methodologies to deliver insights around consumer attitudes, behaviors and trends. Her role primarily focuses on informing the direction of HBO’s website, streaming apps and emerging media initiatives, helping to ensure a user-centric approach to product design and development.

Emily has over 10 years of research experience on both the client and vendor side, much of which has centered on Millennials and Gen Z – notably from her prior position managing digital consumer insights at Nickelodeon as well as previous collaborations with media companies including MTV, Comedy Central, IFC and Bravo. Before starting her career in research she worked in TV production, where she grew passionate about identifying and communicating the desires and needs of the end user (aka, the audience) to the creative decision-makers.

Emily holds an M.S. in Media Research from Hunter College in New York and a B.F.A. in Photography from Washington University in St. Louis. She draws from her experience in visual arts, production, and research to find innovative ways to dig below the surface and satisfy her innate and incessant curiosity about consumer behavior.