Session - Research Insights & Analytics: What Kind of Research Hats Can You Wear?
Alison Wallach is a Brand and Consumer Insights Analyst at Comedy Central, where she conducts qualitative and quantitative research on Comedy Central’s brand, franchises and audience. She works with her team to unpack the success of today’s top comedies and develop reports that help guide the development and marketing of Comedy Central content.
Prior to Comedy Central, Alison worked on the Social and Digital team at Nickelodeon Niche Nets. After interning with the department, she worked as both a Social Media and Digital Programming Coordinator, focusing on the creation, programming and performance of multiplatform content.
Alison graduated summa cum laude from New York University with a Bachelor’s in Media, Culture and Communication.