Craig Parks is the GM of Brands, responsible for the management and growth of Jukin's five consumer brands. Prior to Jukin, Craig was the Vice President, Programming for Watchable, Comcast’s cross-platform video service that curated a selection of the best content from popular online video networks and shows. Craig alo helped launch the TV network Pivot (Participant Media), where he served as SVP of Live & Event programming. Before that, Craig worked at IFC as Senior Vice President of Digital Media & Alternative Content, where he led the charge in building the network’s online presence and growing fan base around its roster of original comedy series.
Prior to joining IFC in 2007, Craig held production and creative roles across various networks including AMC Networks, ABC Family, MTV and VH1. Craig is a graduate of University of Florida, where he did not play for the world-renowned Florida Gators.