Craig Parks is the founder of Parks + Rec Group, an agency that helps non-content companies create winning strategies and entertainment industry-level content. Prior to that, he was the GM of Brands, responsible for the management and growth of Jukin's five consumer brands, and before that, the Vice President, Programming for Watchable, Comcast’s cross-platform video service that curated a selection of the best content from popular online video networks and shows.
Craig also helped launch the TV network Pivot (Participant Media), where he served as SVP of Live & Event programming. Before that, Craig worked at IFC as Senior Vice President of Digital Media & Alternative Content, where he led the charge in building the network’s online presence and growing fan base around its roster of original comedy series.
Prior to joining IFC in 2007, Craig held production and creative roles across various networks including AMC Networks, ABC Family, MTV and VH1. Craig is a graduate of the University of Florida, where he did not play for the world-renowned Florida Gators.