Interactive TV Works
Session: Interactive Launch Competition
Craig Leddy is a leading authority, writer, lecturer and consultant for the cable and broadband industry, specializing in business and technology education about advanced television, Internet, interactive media and emerging innovations.
Based outside New York City, Leddy founded Interactive TV Works, Inc. to promote understanding and deployment of advanced digital media. Leddy's unique role as an industry educator is exemplified through his creation of the Interactive Launch Competition, How Cable Works courses and informative content for dozens of websites and publications.
Leddy is a 30-year cable veteran who produces and teaches the highly acclaimed How Cable Works courses, including the How Cable Goes to Market program run by CTAM (Cable & Telecommunications Association for Marketing). The courses range from Cable 101 to advanced courses on cloud and wireless technologies, taught with Leslie Ellis, CTAM senior technology advisor and a popular technology columnist. Altogether, Leddy has provided expert industry education for more than 4,000 managers and employees.
Leddy produces and hosts the Interactive Launch Competition, a leading MBA case study competition in which students from top business schools present go-to-market strategies for emerging cable, television and broadband innovations. Now in its fifth year, the competition has helped to advance career opportunities for more than 150 students.
Leddy has a background in business journalism and he frequently writes for industry publications and web sites. Currently he serves as a contributing analyst for technology publications Heavy Reading and Light Reading, writing in-depth reports on advanced cable technologies. Leddy serves as editor of The Advanced Video Guide (www.ctam.com/avg), a CTAM online glossary of advanced technology terms.
Leddy’s client services include professional writing, industry education, marketing & communications support, and strategic consulting. He has helped dozens of major companies and thousands of cable managers and employees to gain a better understanding of digital media opportunities.
Leddy’s previous roles include editor of Cablevision Magazine, senior market research analyst and cable consultant for The Myers Group, news editor for Electronic Media (now Television Week), and contributing editor for Multichannel News. He often speaks on industry panels and is quoted frequently in the press for his analysis of digital media developments.