Session: Research Insights
Shari Cleary has more than 17 years of experience in media analytics and is currently the senior vice president of strategic insights and research for Comedy Central. As a key member of the senior leadership team, she is responsible for cross-platform analytics and providing key consumer insights to guide strategy for multi-platform development, programming, and marketing. She recently served 2 terms on the Board of Directors for the Digital Analytics Association (DAA), co-founded the DAA Media Special Interest Group, and has spoken at numerous industry conferences worldwide. She graduated from Binghamton University’s School of Management in 1997.