Kimberly Maxwell
Kimberly Maxwell
Vice President, Consumer Insights & Analytics
NBC News

Sessions: Research Insights and Ask Me Anything: Lunch with an Executive
With a balance of quantitative and qualitative research tools, Kimberly interprets numbers and decode themes to reveal the consumer mindset. Whether measuring ad engagement, tracking a brand’s health, studying co-viewing couples or cross-platform engagement, her work entails digging deeper into the rationale behind the numbers. Insights can't always reveal themselves behind a desk, so she has traveled across the US to spend time with audiences in homes, work and play spaces, asking the kinds of questions that challenge outdated assumptions and reveal truths on which smart business strategies are built.

Kimberly has a BA from Wellesley College and a PhD from Annenberg School, UPenn.