Food Network and Cooking Channel
Session: Professional Presence Workshop, presented by NAMIC New York, (National Association of Multi-ethnicity in Communications
Porsche has always enjoyed sharing her professional knowledge with others. She is a member of the Program Committee for NAMIC New York City Chapter. NAMIC, also known as National Association of Multi-Ethnicity in Communications, is a non-profit that educates and advocates for multi-ethnic diversity in the communications industry. Its mission is to develop a pipeline of diverse talent from which the next generation of industry leadership will be selected.
A native of Southern California, Porsche McCoy began her college career at University of California, Los Angeles where she obtained her B.A. in African-American Studies and Film & Television. Upon graduation from UCLA, she went on to be one of the first employees of The Africa Channel, the first African TV Network to have national distribution in the U.S. Among many other accomplishments, McCoy was directly responsible for creating and launching the “Know Your Heritage” Black History Month campaign, which encouraged African-Americans in the U.S. to take their African Ancestry DNA test to find out what country in Africa their ancestors are from. This campaign won First Place in Experiential Marketing at the 2011 NAMIC Vision Awards.
In 2011, Porsche McCoy moved on to Syracuse University to pursue her MBA in Marketing from Whitman School of Management and M.S. in New Media Management from S.I. Newhouse School of Communications. After graduating in 2013, McCoy returned to California to work at Arrowhead United Way where she was the Director of Marketing and Resource Development. In this role McCoy was directly responsible for raising over $2 million a year through workplace giving campaigns and grant writing. During her tenure at Arrowhead United Way, she improved countless programs and developed new opportunities for underprivileged youth in the San Bernardino area.
On December 2nd, 2015 San Bernardino City was home to one of the worst mass shootings in the U.S. where 14 people were killed and 22 people were injured as a result of an act of domestic terrorism. McCoy initiated and executed the San Bernardino United Relief Fund (SB United) to aid in the support of the families of the deceased, the injured, and those in the room who witnessed the carnage. With the support of her team, the SB United Relief Fund raised over $2.5 million which was distributed to those affected by the shooting. To recognize her for her commitment to the community and rapid response fundraising Porsche McCoy was named 2016 Professional of the Year by the Association of Fundraising Professionals, Inland Empire Chapter.
Porsche McCoy has always been passionate about helping her community and as a result she continues to support organizations that supported her growing up. McCoy is also on the Board of Directors for Black Future Leaders, which is a non-profit that focuses on giving African-American high school students an opportunity to spend time on a college campus during the summer to participate in academic and culturally enriching workshops.
Throughout McCoy’s career she has proven her ability to facilitate change and push the boundary of creativity within her role and responsibilities. Now that she is a permanent resident of New York, she is pursuing her professional goals and personal passions with a focus on holistic growth and professional development.